Le Sac de Michèlle Obama
The process of naming our fabrics was initiated by traders. Handling products that are numbered was problematic because not all traders could read. So they gave our fabrics a name. That’s how it all began. Now of course, it could be inspired by the visitation of a famous dignitary – Michelle Obama, especially if she was holding a Louis Vuitton bag as she disembarked the plane. Or so the story goes.
(Source: Vlisco Stories—Le Sac de Michelle Obama)